Schmidt's Deodorant Company (Natural Deodorant Products), Report #6127, NAD/CARU Case Reports (10/27/2017) - A Case Study where Advertising Claims based on General Customers' Reviews were Found Inappropriate in the US -

Authors： Kosuke Yoshimura
Magazine/Book：IBLES (International Business Law Executive Summary) No. 17 (March, 2019)
Publisher：The Japanese Institute of International Business Law, Inc.
Practice： Competition/Consumer Protection Counseling Competition/Consumer Protection Compliance North America
Date of publication： March 1, 2019

Other publications by Kosuke Yoshimura

2024.04.19
Cartels Laws and Regulations 2024 - Japan Chapter
2023.08.24
Thematic-based: Legal Practice in the Healthcare Business
2023.05.02
GLI Cartels 2023 - Japan Chapter
2022.05.13
The Legal 500 Country Comparative Guides - Japan CARTELS
2022.02.04
Antimonopoly Act Consultation Handbook
2021.10.05
The Legal 500 Comparative Guides - Japan Merger Control
2021.03.01
COVID-19 and Corporate Legal Affairs – Legal Issues during/after COVID-19
2020.12.21
Amendments to the Antimonopoly Act
2020.11.20
Corporate Compliance on Utilization of External Human Resources - Intersection of Antimonopoly Act and Employment Law
2020.10.31
Practical Guide to the 2016 and 2019 Antimonopoly Act Amendments
2020.10.07
Extraterritorial Application of EU Cartel Regulations
2020.07.15
Detection by US Authorities of Cartels that include Japanese Companies, and the Risk of Extradition to the United States for Officers and Employees Residing in Japan
2020.06.18
Extraterritorial Application of U.S. Cartel Regulations
2019.09.30
Cartel Regulation and State of Enforcement in Foreign Countries
2019.01.01
[Health Promotion Act/Act Against Unjustifiable Premiums and Misleading Representations] Health Foods and Labeling Regulations
2018.10.03
Points to Note in the Consumer Contract Act Amended in 2018 and Measures Required of Corporations
2016.08.01
BUSINESS LAWYERS website (August 2016 -)

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Other publications about North America

2024.04.10
Foreign Filling Restrictions of Major Countries －Mechanisms to Restrict Foreign Filing of Sensitive Inventions－
2023.12.25
[Serial Article/Legal Affairs for Companies Expanding Overseas] [No.9] Climate Change and Corporate Litigation Risk
2023.11.20
Inventions Made Across Boarders and the Attachment Foreign Filling Restrictions: Conflicts in the Restrictions and How They Are Handled
2023.10.02
Cyberattacks, cybersecurity, and economic security…? Take a Pause to Consider them
2023.08.25
[Serial Article/Legal Affairs for Companies Expanding Overseas] [No.5] Security and Business: Conflict of Nations and Regulation of Certain Companies
2023.01.13
[US Export Administration Regulations (EAR)] Expansion of the Extraterritorial Coverage of the US EAR (Direct Product Rule)
2022.03.01
Summary of Countermeasures for Counterfeit Products in the US
2021.04.01
Patent Enforcement Practices Before, During and After Patent Litigation Proceedings in Japan – A Comparative Analysis with Germany and the United States –
2021.03.31
Protection of Geographical Indications under the TPP and Japan-EU Economic Partnership Agreement (EPA)
2021.01.01
The Ways of Limiting Injunctive Relief in Patent Infringement Litigation and their Effects – Current Japanese Practices and Suggestions for their Future Improvements, based on the Recent Trends in Germany and the United States –
2020.07.29
Elpida Memory Corporate Reorganization Proceedings – International Bankruptcy Case of a Semiconductor Memory Manufacturer that Obtained a Decision of Recognition of a Reorganization Plan [in Japan]
2019.10.21
DOJ Dawn Raid Preparation and Response Checklist (Part 2) ~Contemplating Compliance Programs for Global Corporations based on Overseas Practice of Competition Laws~
2019.09.21
DOJ Dawn Raid Preparation and Response Checklist (Part 1) ~Contemplating Compliance Programs for Global Corporations based on Overseas Practice of Competition Laws~
2019.07.09
Various Aspects of the US Bankruptcy Law #5 –Venue for Chapter 11 filings
2019.03.01
Schmidt's Deodorant Company (Natural Deodorant Products), Report #6127, NAD/CARU Case Reports (10/27/2017) - A Case Study where Advertising Claims based on General Customers' Reviews were Found Inappropriate in the US -
2017.11.27
Lecture on Practices of the U.S. Antitrust Laws
2015.02.01
Reading of U.S. Supreme Court Cases: Commentary on Intellectual Property and Business Cases in the 21st Century
2014.05.01
Document Production Procedure and the Scope of Privilege in Investment Treaty Arbitration
2008.12.01
"Emergency Measures to Rescue Financial Institutions in the US,"
2008.11.01
"Formulation of Financial Institution Rescue Measures in the United States"
2006.04.01
Guide to International Legal Practice (1) to (11)
2003.01.01
"Q&A on Reorganization of US Branches and Subsidiaries - Procedures, Tax/Legal Issues under Local Legislation,"
2002.10.01
"US-Japan Comparison - Tax and Legal Matters of Financial Instruments,"
2002.09.01
"Tax Q&A on Corporate Restructuring Across Japan and the US"

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Other publications about Competition/Consumer Protection Counseling

2024.09.01
Legal Affairs for Companies Expanding Overseas: Consumer Protection issues
2024.07.18
PANORAMIC - Government Investigations 2025 - Japan Chapter
2024.04.19
Cartels Laws and Regulations 2024 - Japan Chapter
2023.07.28
Getting the Deal Through - Government Investigations 2024 - Japan Chapter
2023.07.03
Overview of and Response to Stealth Marketing Regulations to be Introduced
2023.07.03
2021 Revised Act on Specified Commercial Transactions and Summary
2023.05.02
GLI Cartels 2023 - Japan Chapter
2022.12.21
[Practical Explanation] Commentary on the 2022 Revisions on the Consumer Contract Act and the Act on Special Measures Concerning Civil Court Proceedings for the Collective Redress for Property Damage Incurred by Consumers by a Legislator
2022.05.21
Understanding the Basics - The Regulatory Framework of Subcontracting-related Laws (Business Homu, July 2022)
2022.05.13
The Legal 500 Country Comparative Guides - Japan CARTELS
2022.02.15
Utilization of Antimonopoly Act in Civil Dispute Resolution
2022.02.04
Antimonopoly Act Consultation Handbook
2022.01.25
A Case where Restrictive Trading Against App Providers Became Problematic – Handling the Case Against Apple Inc. - announced by the Fair Trade Commission dated September 9, 2021 [Antitrust Case Flash Report]
2022.01.07
Recent Tends in the Subcontract Act: Focusing on the Regulation of the Terms of Trade Itself
2021.11.20
Learning from Anti-Monopoly Act Cases Consulted with the JFTC and the Cases of Violation of the Subcontract Act - Practical Points to Ensure Fairness in Inter-Business Transactions (Business Homu, January 2022)
2021.11.15
[Series] E-Commerce Practices （Points to Note in Drafting Terms and Conditions.etc.） (No. 12):Points to Note regarding Personal Data Protection (3)
2021.11.01
Examination and Analysis of Regulations against Abuse of Superior Bargaining Position 4th Edition
2021.10.15
[Series] E-Commerce Practices （Points to Note in Drafting Terms and Conditions.etc.） (No. 11):Points to Note regarding Personal Data Protection (2)
2021.09.15
[Series] E-Commerce Practices （Points to Note in Drafting Terms and Conditions.etc.） (No. 10) :Points to Note regarding Personal Data Protection (1)
2021.05.17
Private Antitrust Litigation
2021.05.15
Labor and Competition Legislation concerning Exploitative Acts toward Freelancers
2021.05.15
[Series] E-Commerce Practices (No.9):Overview and Summary of Recent Legislative Trends related to E-Commerce
2021.05.10
Ronten-Taikei : The Anti-Monopoly Act Second Edition
2021.04.16
Learn through Q&A : A Practical Guide to the Subcontracting Act for each Industry
2021.04.15
[Series] E-Commerce Practices (No.8):Points to Keep in Mind in Making Representations on Websites (2)
2021.03.15
[Series] E-Commerce Practices (No.7):Points to Keep in Mind in Making Representations on Websites (1)
2021.03.01
COVID-19 and Corporate Legal Affairs – Legal Issues during/after COVID-19
2021.02.15
[Series] E-Commerce Practices (No.6): Points to Keep in Mind regarding Application and Amendment of Terms and Conditions
2020.12.15
Special Topic: A Commentary on the Impact on Practices of the Judgment Rendered by the Tokyo High Court on November 5, 2020 on the Terms of Use ーFrom the Perspective of Business Practices under Consumer Laws (i.e. Business Operators’ Side)
2020.12.15
[Series] E-Commerce Practices (No. 5): Points to Note in Drafting Terms and Conditions (5)
2020.11.20
Corporate Compliance on Utilization of External Human Resources - Intersection of Antimonopoly Act and Employment Law
2020.11.15
[Series] E-Commerce Practices (No. 4): Points to Note in Drafting Terms and Conditions (4)
2020.11.11
Gun-jumping Rule and Examples of Enforcement Outside of Japan
2020.10.31
Practical Guide to the 2016 and 2019 Antimonopoly Act Amendments
2020.10.23
Flash Report on Anti-Monopoly Case: Justification of Voluntary Restrictions by Trade Associations Based on their Purposes and Methods ― Announcement of the JFTC on June 23, 2020
2020.10.21
The Eight Key Points that Should be Immediately Disseminated to Main Subcontracting Entrepreneurs - Compliance with the Subcontract Act and the Trends of the Anticipated Law Enforcement during the COVID-19 Pandemic (Business Homu, December 2020)
2020.10.15
[Series] E-Commerce Practices (No. 3): Points to Note in Drafting Terms and Conditions (3)
2020.09.25
Reduction System for Cooperation in Investigation
2020.09.15
[Series] E-Commerce Practices (No. 2): Points to Note in Drafting Terms and Conditions (2)
2020.08.21
Viewpoints in Reviewing Competition Law Compliance Systems at Companies
2020.08.15
[Series] E-Commerce Practices (No. 1): Points to Note in Drafting Terms and Conditions (1)
2020.06.27
Lawyers' Knowledge on Competition Law Practice
2019.10.21
DOJ Dawn Raid Preparation and Response Checklist (Part 2) ~Contemplating Compliance Programs for Global Corporations based on Overseas Practice of Competition Laws~
2019.10.07
[Expert Analysis] Digital Platforms Must Heed Japanese Antitrust Law Updates
2019.09.21
DOJ Dawn Raid Preparation and Response Checklist (Part 1) ~Contemplating Compliance Programs for Global Corporations based on Overseas Practice of Competition Laws~
2019.07.01
To Operate a Business Properly - A Review of the Key Points of the Anti-Monopoly Act
2019.07.01
Points to Note in Employing Freelancers from the Perspective of the Anti-Monopoly Act and the Subcontract Act
2019.03.01
Schmidt's Deodorant Company (Natural Deodorant Products), Report #6127, NAD/CARU Case Reports (10/27/2017) - A Case Study where Advertising Claims based on General Customers' Reviews were Found Inappropriate in the US -
2018.10.03
Points to Note in the Consumer Contract Act Amended in 2018 and Measures Required of Corporations
2018.04.13
Anti-Monopoly Law Issues that HR Persons Should Note – Prompted by the Study of U.S. and Japanese Competition Authorities
2017.07.10
An up-close coverage on officers investigating subcontract transactions - A deeper examination into the bullying of small and medium-sized enterprises (Commentator)
2017.06.26
Platforms and the Guidelines on Distribution Systems and Business Practices
2014.06.20
Ronten-Taikei:The Anti-Monopoly Act
2013.01.01
The Cartels and Leniency Review

MORE

Other publications about Competition/Consumer Protection Compliance

2024.09.01
Legal Affairs for Companies Expanding Overseas: Consumer Protection issues
2024.07.18
PANORAMIC - Government Investigations 2025 - Japan Chapter
2024.04.19
Cartels Laws and Regulations 2024 - Japan Chapter
2023.08.24
Thematic-based: Legal Practice in the Healthcare Business
2023.07.28
Getting the Deal Through - Government Investigations 2024 - Japan Chapter
2023.07.03
Overview of and Response to Stealth Marketing Regulations to be Introduced
2023.07.03
2021 Revised Act on Specified Commercial Transactions and Summary
2023.05.02
GLI Cartels 2023 - Japan Chapter
2022.12.21
[Practical Explanation] Commentary on the 2022 Revisions on the Consumer Contract Act and the Act on Special Measures Concerning Civil Court Proceedings for the Collective Redress for Property Damage Incurred by Consumers by a Legislator
2022.09.27
Summary of the Amendment to the Chinese Anti-Monopoly Law (2) – Monopoly agreements and abuses of dominant market positions
2022.05.21
Understanding the Basics - The Regulatory Framework of Subcontracting-related Laws (Business Homu, July 2022)
2022.05.13
The Legal 500 Country Comparative Guides - Japan CARTELS
2022.02.15
Utilization of Antimonopoly Act in Civil Dispute Resolution
2022.02.04
Antimonopoly Act Consultation Handbook
2022.01.25
A Case where Restrictive Trading Against App Providers Became Problematic – Handling the Case Against Apple Inc. - announced by the Fair Trade Commission dated September 9, 2021 [Antitrust Case Flash Report]
2022.01.07
Recent Tends in the Subcontract Act: Focusing on the Regulation of the Terms of Trade Itself
2021.11.20
Learning from Anti-Monopoly Act Cases Consulted with the JFTC and the Cases of Violation of the Subcontract Act - Practical Points to Ensure Fairness in Inter-Business Transactions (Business Homu, January 2022)
2021.11.15
[Series] E-Commerce Practices （Points to Note in Drafting Terms and Conditions.etc.） (No. 12):Points to Note regarding Personal Data Protection (3)
2021.11.01
Examination and Analysis of Regulations against Abuse of Superior Bargaining Position 4th Edition
2021.10.15
[Series] E-Commerce Practices （Points to Note in Drafting Terms and Conditions.etc.） (No. 11):Points to Note regarding Personal Data Protection (2)
2021.09.15
[Series] E-Commerce Practices （Points to Note in Drafting Terms and Conditions.etc.） (No. 10) :Points to Note regarding Personal Data Protection (1)
2021.05.17
Private Antitrust Litigation
2021.05.15
[Series] E-Commerce Practices (No.9):Overview and Summary of Recent Legislative Trends related to E-Commerce
2021.05.10
Ronten-Taikei : The Anti-Monopoly Act Second Edition
2021.04.16
Learn through Q&A : A Practical Guide to the Subcontracting Act for each Industry
2021.04.15
[Series] E-Commerce Practices (No.8):Points to Keep in Mind in Making Representations on Websites (2)
2021.03.15
[Series] E-Commerce Practices (No.7):Points to Keep in Mind in Making Representations on Websites (1)
2021.03.01
COVID-19 and Corporate Legal Affairs – Legal Issues during/after COVID-19
2021.02.15
[Series] E-Commerce Practices (No.6): Points to Keep in Mind regarding Application and Amendment of Terms and Conditions
2020.12.15
Special Topic: A Commentary on the Impact on Practices of the Judgment Rendered by the Tokyo High Court on November 5, 2020 on the Terms of Use ーFrom the Perspective of Business Practices under Consumer Laws (i.e. Business Operators’ Side)
2020.12.15
[Series] E-Commerce Practices (No. 5): Points to Note in Drafting Terms and Conditions (5)
2020.11.20
Corporate Compliance on Utilization of External Human Resources - Intersection of Antimonopoly Act and Employment Law
2020.11.15
[Series] E-Commerce Practices (No. 4): Points to Note in Drafting Terms and Conditions (4)
2020.11.11
Gun-jumping Rule and Examples of Enforcement Outside of Japan
2020.10.31
Practical Guide to the 2016 and 2019 Antimonopoly Act Amendments
2020.10.23
Flash Report on Anti-Monopoly Case: Justification of Voluntary Restrictions by Trade Associations Based on their Purposes and Methods ― Announcement of the JFTC on June 23, 2020
2020.10.21
The Eight Key Points that Should be Immediately Disseminated to Main Subcontracting Entrepreneurs - Compliance with the Subcontract Act and the Trends of the Anticipated Law Enforcement during the COVID-19 Pandemic (Business Homu, December 2020)
2020.10.15
[Series] E-Commerce Practices (No. 3): Points to Note in Drafting Terms and Conditions (3)
2020.09.25
Reduction System for Cooperation in Investigation
2020.09.15
[Series] E-Commerce Practices (No. 2): Points to Note in Drafting Terms and Conditions (2)
2020.08.21
Viewpoints in Reviewing Competition Law Compliance Systems at Companies
2020.08.15
[Series] E-Commerce Practices (No. 1): Points to Note in Drafting Terms and Conditions (1)
2020.06.27
Lawyers' Knowledge on Competition Law Practice
2020.04.25
Recent Developments Concerning the Subcontract Act and Points to Note in Terms of Compliance
2019.10.21
DOJ Dawn Raid Preparation and Response Checklist (Part 2) ~Contemplating Compliance Programs for Global Corporations based on Overseas Practice of Competition Laws~
2019.10.07
[Expert Analysis] Digital Platforms Must Heed Japanese Antitrust Law Updates
2019.09.21
DOJ Dawn Raid Preparation and Response Checklist (Part 1) ~Contemplating Compliance Programs for Global Corporations based on Overseas Practice of Competition Laws~
2019.07.01
To Operate a Business Properly - A Review of the Key Points of the Anti-Monopoly Act
2019.07.01
Points to Note in Employing Freelancers from the Perspective of the Anti-Monopoly Act and the Subcontract Act
2019.04.01
Competition Law Compliance Program for Companies Diversifying Globally
2019.03.01
Schmidt's Deodorant Company (Natural Deodorant Products), Report #6127, NAD/CARU Case Reports (10/27/2017) - A Case Study where Advertising Claims based on General Customers' Reviews were Found Inappropriate in the US -
2019.02.01
Introduction of the Commitment Procedure under the Anti-Monopoly Law
2018.10.03
Points to Note in the Consumer Contract Act Amended in 2018 and Measures Required of Corporations
2018.04.21
A Textbook for First-Year Legal Department Staff and In-house Lawyers – The Subcontract Act and the Antitrust Law
2017.10.25
Special Dialogue:Measures for the Changing Competition Environment – Clarification of the Safety Zone
2017.07.10
An up-close coverage on officers investigating subcontract transactions - A deeper examination into the bullying of small and medium-sized enterprises (Commentator)
2015.03.01
The Antimonopoly Act (Supervising Editor)
2014.06.20
Ronten-Taikei:The Anti-Monopoly Act
2013.01.01
The Cartels and Leniency Review

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